Otitis externa, also known as swimmer’s ear, is a fairly common condition affecting around 1 in 10 people at some point in their lives.

An infection that causes inflammation of the ear canal, it’s typically caused by bacteria and is known as swimmer’s ear as it’s often due to recurrent exposure to water such as swimming.

Symptoms can by be unpleasant and painful and pharmacy is often the first port of call for those seeking advice on treatment options.

We’re here here to support you and your pharmacy team in providing patient advice.

EarCalm® Spray is an over-the-counter treatment which helps to clear and providing provide calming relief from minor outer ear infections.

Formulated with the antibacterial agent acetic acid 2% w/v, it can be used to treat the infection and symptoms as soon as they appear.

Key product features

Active ingredient: Acetic Acid 2% w/v – Acetic acid possesses antibacterial activity. It is reported to be active against: Haemophilus and Pseudomonas species, Candida and Trichomonas.

Target indication: Minor infections of the outer ear (such as swimmer’s ear).

Mode of action: Creates an acidic environment in the external auditory canal, unfavourable for the growth of microorganisms.

Application: Metered-dose spray for direct, hygienic, and convenient application to the affected area.

Age suitability: Adults, children, aged 12 years and above, and the elderly.

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Product availability

EarCalm Spray is available over the counter and does not require a prescription, making it a convenient first-line option for patients presenting with early signs of otitis externa.

Resources for HCPs and pharmacy teams:

Pharmacy Training Video
Product Information Leaflet (PIL)
Summary of Product Characteristics (SmPC)

Point of sale materials

We offer a range of eye-catching point-of-sale (POS) displays and shelf talkers to help drive product visibility and prompt customer engagement. These materials are designed to:

  • Educate consumers at the shelf
  • Increase product awareness
  • Support cross-selling opportunities
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Consumer leaflets

We provide clear, easy-to-understand consumer information leaflets that explain:

  • What otitis externa is
  • How EarCalm works
  • When to seek further medical advice

These are ideal for handing out at the pharmacy counter or placing near your ear health products.

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On hand to help

You can count on us for timely, reliable support – because we know how important it is to provide clear, confident care at the pharmacy counter.

For product ordering information and enquiries, or if you’d like to find out more about our training and retail resources, please fill out the contact form and we’ll get back to you as soon as possible. Thank you.

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